Embedding a UCD mindset in HE

Ayala is Associate Director for Digital User Experience and also headed the OneWeb digital transformation programme at the University of Southampton. Jargon aside, Ayala is responsible for the countless conversations, collaborations and compromises that are helping the University reimagine and redesign its services in a user-centric way. Ayala believes that making life easier for users makes life easier for everyone. The key to successful audience engagement lies in understanding their needs and meeting these in the way they expect. Beyond user-centred design and digital transformation, Ayala’s passions include reading, long walks, watching her data, and putting up with whoever has control of the family music channel!

experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers.

Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.

Paul-Jervis Heath is an award-winning product and service designer and renowned product strategist with over 25 years of experience. He is Founding Partner & Chief Creative Officer at Modern Human, a multidisciplinary design practice and innovation consultancy that designs products, services, experiences and workplaces.