How to understand your users - a user research special

Amelia works within the Digital team at the University of Exeter, and spoke at the DUUK24 THE conference about understanding and visualising the student journey. Her specialisms include one-to-one interviews, workshops, and experience mapping. To advocate user-led design, she facilitates cross-departmental ideation sessions and produces clear reports for product teams.

I have extensive experience delivering innovation and change in Higher Education, from University of Manchester through to Keele University and Jisc.

specialise in developing the vision and coalition, then the management and implementation of challenging and transformational projects. At all scales from innovation labs and start-up initiatives, through single product implementations and digital transformation projects. My ability to work with different stakeholders has seen me successfully guide business and IT projects in complex environments.

As a qualified social research scientist, I use a wide variety of methods to develop innovative, digital solutions, such as behavioural science, quantitative data analysis, focus groups and elements of co-design.