Scaling UX Without Scaling the Team: Oxford’s Centre of Excellence Model

...
Booking Open

Date

25 June 2025

Book Before

25 June 2025

Online 11:00-12:00

MS Teams

About the Event

Creating a dedicated UX team for an organisation as vast and decentralised as the University of Oxford was never going to be realistic. The appetite for investment simply wasn’t there. But that didn’t mean UX had to fall by the wayside.

Instead, we took a different route - one that prioritised enablement over ownership. In this webinar, we’ll share how we made the case for UX, built a centre of excellence, and empowered people across the university to run their own research and testing. Whether you're in a similarly complex environment or simply struggling to scale UX within your organisation, this session will offer a practical, proven model you can adapt to your own context.
You’ll Learn:

  • Why building a large, central UX team isn’t always the right answer
  • How we framed the business case to get buy-in from senior stakeholders
  • The key components of a UX centre of excellence and how to establish one
  • Strategies for identifying and training internal advocates
  • How to build a self-sustaining UX community that supports best practice
  • Lessons learned from Oxford’s experience—what we’d do differently and what we’d do again
 

Speakers

person smiling at the camera

Paul Boag

Founder

Boagworks